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   FASHION      BEAUTY      HEALTH      POP CULTURE      ART & MUSIC      October 27, 2009
         

The Conscientious Girl’s Beauty Brand
Ignore what your nagging sister says – it's good to be picky. Everyone agrees that it's smart to read the back of the box before blindly chowing down. And we try to buy organic wines, because too many sulfates are never a good idea. And yes, before we go on dates we try to find out the guy's entire background, whether it's via Google or gossip. And if something doesn't check out, sorry, we're not showing up. In the same vein, we like to know what we're slathering on the largest organ of our bodies. Clearly the folks behind British skin and body care line Elave share our level of pickiness.

Elave
  
Moisture		   
Elave developed a line of combined therapy – for hair, face and body, that's about as pure as it gets and will pass any persnickety person's test. While Elave is for everyone, from babies to boyfriends, it pays special attention to the sensitive-skinned. Each product promises to be free of irritating ingredients – stuff like SLS, parabens, perfume, soap, alcohol, nut ingredients, colorants, phthalates, triclosan, formaldehyde and lanolin – so it's always going to be gentle on your skin.		  
         



The skin care products don't just treat unsightly conditions (eczema, dermatitis and psoriasis), they have anti-aging benefits and rich moisturizing agents, so while you're protecting your skin from harsh ingredients, you're pampering yourself as well. The line's shampoo is perfect for dandruff-prone, sensitive scalps as well as color-treated hair. And the soothing body washes and lotions are divine, fresh formulas that you'll feel great about using daily.

We say, if being selective leads to good men, good wine, and good skin, then we're content with being labeled finicky.

Buy Elave at Dermstore.com

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